Effective Date: 2/20/26
Peak Custom Remodeling (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.peakcustomremodeling.com (the “Website”) or communicate with us.
1. Information We Collect
Information You Provide Voluntarily
When you request a free estimate, submit a contact form, call us, or opt in to receive updates, we may collect:
- Name
- Email address
- Phone number
- Home address
- Project details
- Communication preferences
If you apply for financing, additional information may be collected by our third-party financing partners.
Information Collected Automatically
When you visit our Website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on pages
- Referral source
- Cookie and tracking data
Call Tracking Information
We use CallRail to track phone calls generated through our website and advertising campaigns. Call tracking may collect:
- Caller phone number
- Date and time of call
- Call duration
- Call recordings (where applicable)
- Marketing source attribution
Call recordings may be used for quality assurance, training, and service improvement purposes.
2. SMS Communications & Consent
If you submit your phone number through our website and select the consent option stating:
“I would like to receive updates about Peak Remodeling services at the phone number provided. Note: Messaging frequency may vary and data rates may apply. Reply Help for assistance or STOP to cancel.”
You are providing express written consent to receive SMS messages from Peak Custom Remodeling.
SMS Terms:
- Messaging frequency may vary
- Message and data rates may apply
- You may opt out at any time by replying STOP
- For assistance, reply HELP
- Consent is not a condition of purchase
We use SMS communications for:
- Appointment confirmations
- Estimate follow-ups
- Project updates
- Promotional or service-related messages
We do not share or sell your mobile information for third-party marketing purposes.
3. How We Use Your Information
We may use your information to:
- Respond to inquiries
- Schedule consultations
- Provide estimates
- Deliver services
- Process financing requests (via third parties)
- Improve website functionality
- Conduct advertising and remarketing campaigns
- Analyze marketing performance
- Comply with legal obligations
4. Cookies, Tracking & Advertising Technologies
We use:
- Cookies
- Google Analytics
- Google Ads conversion tracking
- Remarketing tools
- Call tracking technology (CallRail)
These tools allow us to:
- Measure ad performance
- Understand user behavior
- Improve user experience
- Deliver targeted advertisements
Google Ads remarketing may display Peak Custom Remodeling ads across third-party websites after you visit our site.
You can control cookie preferences through your browser settings or opt out of Google’s advertising cookies through Google’s Ad Settings.
5. Third-Party Service Providers
We may share information with trusted service providers who assist in operating our business, including:
- Google Ads
- CallRail
- CRM and marketing automation platforms
- Website hosting providers
- Financing partners
- SMS communication platforms
These providers are contractually obligated to safeguard your data and use it only for authorized purposes.
We do not sell your personal information.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.
However, no transmission over the Internet can be guaranteed to be completely secure.
7. Data Retention
We retain personal information only as long as necessary to:
- Fulfill the purposes outlined in this policy
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
Call recordings may be retained for quality assurance and compliance purposes.
8. Your Privacy Rights
Depending on applicable state laws, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications
To make a request, contact us at:
- info@peakcustomremodeling.com
9. Children’s Privacy
Our Website is intended for homeowners and adults. We do not knowingly collect personal information from individuals under 18 years of age.
10. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated Effective Date.
11. Contact Information
Peak Custom Remodeling
www.peakcustomremodeling.com